How many people search for Transmission type while doing a search? Drivetrain? Offer eligible as search criteria? The answer on all car sites is less than 3%.

Any make, model and zip code are the three most searched fields by dealers/consumers. I suggest reviewing, carvana, autotrader, cars.com and their search data. Our prime real estate has fields that do not increase conversion. Key features and buying tips should also be relocated. The addition of an Ally SmartAuction history value versus the outdated spread to book would increase conversion. It would also assist in eliminating the cost of black book data fee.