In my opinion, we need to display our vehicle market data values ASAP. We need to show the Ally Value versus our competition sites (ACV), MMR) who are setting the bar. We are the bank, we are the goliath, we need to stomp out any ACV momentum in establishing fair market value. How nice would it be for a dealer to see what we can get versus what he thinks its worth. It also will demonstrate that SA generates more per unit side by side while shopping our site and a competitors. There is a way to do this utilizing all the books including MMR without a subscription. Subliminal messaging through display fields.